*I received a copy from the publisher via Netgalley in return for an honest review. This in no way affected my opinion of the book.*
Annika Dev has high hopes for her app, Make Up. Born out of her passion and personal history, Make Up will be a revolutionary tool to mend relationships. But as struggles to raise her app from the ground up, Break Up, helmed by Hudson Craft, is rising in downloads, breaking up relationships faster than ever before. Annika thought she could ignore her summer fling with Hudson, but when his business moves next door, the two find themselves pitted against each other in a meaningful investment contest.
I know this will sound really mean, but I can’t believe I wasted my time reading this. Like, I am trying so hard to think of something to say that isn’t so harsh, but Make Up Break Up was not good. The book lacks tension, the writing dragged, and the characters were truly so miserable to read that I genuinely could not understand what they see in each other.
The story did not work for me at all. It begins with Hudson and Co. moving in next door to Annika’s office. They’re popping champagne while Make Up is struggling to stay afloat. Annika soon realises that Hudson aims to win the same investment competition she needs to keep the place afloat. And then it becomes a cat and mouse chase between Annika and Hudson on who can be the most annoying person ever. They act so pettily and messy between themselves; you would think they were some teenagers and not adults. Like hiring a mariachi band to disrupt the other’s party or taking the charger out of a laptop before a major presentation? The stakes were nothing to feel invested about. The plot pretty much drags itself through Annika and Hudson just being assholes to each other. They’re both very self-centered, but Annika takes the cake because at least Hudson tries to be more sociable. He’s still rude in my view, nothing he does redeems him, but his place as a love interest was so two dimensional. He’s pretty, and he’s got a good body. His personality was to be blatantly in love with Annika while she rants about him for a good chunk of the book.
Much of Annika’s anger comes from believing that Hudson had stolen her idea and was now profiting off the anti-dating app. She spends much of this book with this high and mighty attitude that Hudson is a creep and that his app is terrible. And she’s not wrong. Break Up is essentially pay-to-break up service where people are hired to break up on behalf of a person. There’s an interactive element where random people just dump terrible new on another, and it’s passed off as quirky. That alone just put me off Hudson as a romantic lead because how uncomfortable that app made me. And, strangely, Annika is the only person to mention how terrible the concept is. But then she thinks she had this moral high ground because her app fixes relationships, but there’s a problem with her app: she never considers whether a relationship is worth pursuing. That not every relationship needs fixing. You would think that would be discussed within the development team. Her own reasoning didn’t do much either, and it felt more like pieces of a draft that hadn’t quite finished developing. This is where you could think they could work together to create an app that takes both concepts into account, but the book’s actual ending was just so much more disappointing. There was a demi-decent discussion about women in tech and the boundaries they faced, but it’s all weak. Annika is too inconsistent in what she wants to say, so Menon’s actual message falls through.
To summarise, Make Up Break Up is not the romantic story it thinks it is. The plot was weak, the characters were unmemorable, and its whole execution was quite muddy. There were so many points where the book could’ve turned itself around, but it felt like it was doomed from the start.